Today we’d like to introduce you to Johnny Ice.
Hi Johnny, so excited to have you with us today. What can you tell us about your story?
Four years ago if you told me I would have become a jeweler? I would have never believed you. 3 years ago I lost everything in my life due to losing my job to false promises. I decided to move on with my life and start fresh. At the time my grandma was really sick so I wanted to relocate to help her recover. So I left everything in Tampa and restarted my journey in Daytona Florida.
I started in Daytona with $200 to my name and the inspiration to win. I’ve secured a local 9-5 job and continued to work there until I could save up enough to finally invest in myself. Being a jeweler isn’t a career you usually pick, It comes to you naturally. As it did, it came to me naturally. I picked up tools and started to get creative with my hands.
Today we shoot to become better day by day.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
As much as I would have liked it to be haha. It unfortunately wasn’t smooth at all. There are big levels to all this really.
It’s like once you reach a certain height, there are times when you get stuck thinking about what the next step may be.
Being a jeweler everything came naturally to me as if the career was meant for me.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
The passion, the passion to get behind your hands and work on something truly amazing. To pick up tools with no college or mentor experience and just create beautiful pieces of jewelry is something on its own. I would mainly say I specialize in all custom work, including enamel and closer detail. Being independent in this game has its challenges but it also has its benefits as well. We’ve become known for our quality at a lower cost.
Most jewelers don’t touch silver work either, which I also love to work with. I work with all clarities of diamonds and karats of metals. I’m most proud that not only are we independent without a middleman? We get the job done fast with 100% quality. Our vibe as a brand is different as a whole. I’ve established a brand behind this that has personality and others can touch on that. We also stock our 5-star rating on google as well I which I’m most proud of.
What do you like and dislike about the city?
The best thing about Tampa is the nightlife. There are a lot of things to do if you’re into the nightlife or tied into the city connects lol. But there are things I also don’t like about Tampa which I don’t think it’s appropriate to state.
You can read more into this exclusive interview by clicking here.