Built From Vision. Powered By Family. Made For The Culture.

Johnny’s Ice & Co. is more than a jewelry store, it is a movement built from creativity, hustle, family values, and the belief that luxury should feel personal.

Founded by Jonathan Daniel, Johnny’s Ice & Co. was created to give customers a jewelry experience that feels different from the traditional jewelry industry. Our goal is to make every client feel seen, valued, and confident while giving them access to custom jewelry, grillz, watches, diamonds, gold, and luxury pieces that represent who they are.

Our Founder’s Story

The story started long before Johnny’s Ice & Co.

Jonathan first began building his creative vision in 2010 with a clothing brand called ShineBrightSupplyCo. At only 16 years old, he already had the mindset of creating something bigger than himself. That early dream later evolved into Johnny’s Ice & Co. after years of learning business, fashion, culture, sales, and what customers truly want from a luxury brand.

After leaving the retail world in 2019, Jonathan decided to fully bet on himself. He used his passion, creativity, and work ethic to build a jewelry brand that could stand out from the rest, not just by selling pieces, but by creating an experience.

Johnny’s Ice & Co. was built for the people who want to shine, express themselves, and own jewelry that tells their story.

Our Store History

Johnny’s Ice & Co. first started in Bunnell, Florida, where our first retail store was opened. After building our foundation there, we expanded into the Tampa market and continued growing our name.

After Tampa, we returned to Daytona Beach and operated privately while continuing to build our brand, clientele, and reputation. Today, Johnny’s Ice & Co. proudly operates from our biggest and longest-running store in the heart of Daytona Beach.

Our flagship location represents years of growth, sacrifice, and dedication to becoming one of Florida’s most unique jewelry destinations.

Visit us at:
621 Beville Rd, Daytona Beach, Florida 32119

Our Team

Our team is built around customer service, creativity, craftsmanship, and trust.

From helping customers choose the perfect piece to assisting with custom designs, grillz, repairs, cleanings, upgrades, and luxury retail options, our team is here to make the process smooth from start to finish.

We believe every client should feel like family when they walk through our doors. Whether you are buying your first chain, designing custom grillz, upgrading your watch, or creating a one-of-one piece, our team is here to guide you every step of the way.

Credentials & Services

Johnny’s Ice & Co. offers a wide range of jewelry services, including:

• Custom jewelry design

• Custom grillz

• Chains, rings, pendants, watches, and bracelets

• Diamond and gemstone jewelry

• Gold and silver jewelry

• Jewelry cleanings and polishings

• Jewelry repairs

• Stone replacements

• Custom molds

• Buy back and trade-in options

• Luxury and designer retail releases

• Membership protection options

We are committed to giving customers quality service, honest guidance, and jewelry they can feel proud to wear.

Our Mission

Our mission is to revolutionize the jewelry experience for the new generation.

We want to create a brand that blends luxury, culture, technology, creativity, and personal expression. Johnny’s Ice & Co. exists to help people shine in their own way, whether that means a custom grill set, a diamond chain, a meaningful pendant, an engagement ring, or a luxury piece that represents success.

We are here to build trust, create unforgettable jewelry, and give our customers access to a lifestyle that feels exclusive, personal, and timeless.

Why We Do It

We believe jewelry is more than metal and stones.

Jewelry represents milestones, confidence, memories, love, hustle, faith, family, and identity. Every piece has a story, and our job is to help bring that story to life.

At Johnny’s Ice & Co., we don’t just sell jewelry.

We create pieces people remember.

Welcome To The Family

Whether you are shopping in-store, ordering online, joining our membership program, or creating a fully custom piece, we appreciate every customer who supports the Johnny’s Ice & Co. vision.

Thank you for being part of our journey.

Johnny’s Ice & Co.
Luxury you can wear. Quality you can trust.